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Marketing An Introduction, 7th Edition
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Marketing An Introduction, 7th Edition Paperback - 2004

by Gary Armstrong; Philip Kotler


From the publisher

Marketing: An Introduction, 7e, helps students master modern marketing principles and practices. Written by today's best-selling marketing author team, this paperback text has a manageable 16 chapter organization and builds on the unprecedented success of its sixth edition by placing customer value in the driver's seat. An organizing customer value framework introduced in the first chapter sets the stage. All new video cases, new presentation resources, a new Driver's Manual student study guide, and OneKey all-in-one website for students and instructors are just a few reasons why this is the most contemporary marketing textbook.

Details

  • Title Marketing An Introduction, 7th Edition
  • Author Gary Armstrong; Philip Kotler
  • Binding Paperback
  • Edition 7th edition
  • Pages 720
  • Language ENG
  • Publisher Prentice Hall, Upper Saddle River, NJ
  • Date February 18, 2004
  • ISBN 9780131424104
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Marketing: An Introduction, 7th Edition
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Marketing: An Introduction, 7th Edition

by Armstrong, Gary,Kotler, Philip

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Marketing : An Introduction
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Marketing : An Introduction

by Armstrong, Gary; Kotler, Philip

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Marketing: An Introduction, 7th Edition
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Marketing: An Introduction, 7th Edition

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Marketing: An Introduction, 7th Edition
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Marketing: An Introduction, 7th Edition

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Marketing: An Introduction, 7th Edition

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Marketing: An Introduction, 7th Edition

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Marketing : An Introduction

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Marketing : An Introduction

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Marketing: An Introduction, 7th Edition
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Marketing: An Introduction, 7th Edition

by Gary Armstrong; Philip Kotler

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ISBN 13
9780131424104
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Marketing : An Introduction

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