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Kellogg on Marketing

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Kellogg on Marketing

by Dawn Iacobucci

ISBN 13: 9780471353997

ISBN 10: 047135399X

Hardcover

New York: Wiley, January 15, 2000

Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." --Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." --Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company "The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." --Robert A. Eckert, Chairman and CEO, Mattel, Inc. "This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing." --Mel Bergstein, Chairman and CEO, Diamond Technology Partners "New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School." --Ronald W. Dollens, President, Guidant Corporation

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9780471353997
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By Dawn Iacobucci

Book condition: Used - Good
ISBN 10: 047135399x
ISBN 13: 9780471353997

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Wiley. Used - Good. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy! ... Read More

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9780471353997
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By Dawn Iacobucci

Book condition: Used - Acceptable
ISBN 10: 047135399X
ISBN 13: 9780471353997

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Minor warp. Dust jacket in good condition. Intact & readable. PLEASE NOTE~ we rated this book USED~ACCEPTABLE due to likely defects such as highlighting, writing/markings, folds, creases, ETC. We ship from Dallas within 1 day & we LOVE our customers! Satisfaction guaranteed.... Read More

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9780471353997
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By Dawn Iacobucci

Book condition: Used - Good
ISBN 10: 047135399x
ISBN 13: 9780471353997

Book Description
Wiley. Used - Good. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy! ... Read More

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9780471353997
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By Iacobucci, Dawn

Book condition: Very Good
ISBN 10: 047135399X
ISBN 13: 9780471353997

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9780471353997
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By Dawn Iacobucci

Book condition: Used - Good
ISBN 10: 047135399X
ISBN 13: 9780471353997

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Wiley. Used - Good. Good condition. Good dust jacket. ... Read More

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9780471353997
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By Dawn Iacobucci

Book condition: Used - Good
ISBN 10: 047135399x
ISBN 13: 9780471353997

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Wiley. Used - Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Your purchase also supports literacy charities. ... Read More

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By Iacobucci, Dawn

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9780471353997
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By Dawn Iacobucci

Book condition: Very Good
ISBN 10: 047135399X
ISBN 13: 9780471353997

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Wiley, 2000-01-15. Hardcover. Very Good/Minor shelf wear. NO Highlighting, Notes or Underlining. All items are carefully packaged for FAST delivery. FAST SHIPPING! Careful packaging for damage-free delivery. Satisfaction Guaranteed. ***** lionstamp ***** ... Read More

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By Dawn Iacobucci

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9780471353997
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By Iacobucci, Dawn {Editor}

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ISBN 10: 047135399X
ISBN 13: 9780471353997

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New York City, New York: John Wiley & Sons, Incorporated, 2001. "Here is the best cutting-edge thinking on marketing strategy from the world's leading institution for studying marketing: the renowned Kellogg School of Management at Northwestern University. Gathering multiple perspectives from such internationally distinguished professors as Kellogg's marketing guru Philip Kotler, this is the first book to compile a wide array of business expertise from a top school-providing executives and ... Read More

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9780471353997
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By Iacobucci, Dawn

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ISBN 10: 047135399X
ISBN 13: 9780471353997

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9780471353997
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By Dawn Iacobucci

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ISBN 10: 047135399X
ISBN 13: 9780471353997

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Wiley, 2000-01-15. Hardcover. Good. ... Read More

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