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Follow that Customer!
Stock Photo: Cover May Be Different

Follow that Customer! Hardcover - 2010

by van Bel, Egbert Jan; Sander, Ed; Weber, Alan


Details

  • Title Follow that Customer!
  • Author van Bel, Egbert Jan; Sander, Ed; Weber, Alan
  • Binding Hardcover
  • Pages 227
  • Language ENG
  • Publisher Racom Communications, Chicago
  • Date 2010
  • Features Dust Cover, Illustrated, Table of Contents
  • ISBN 9781933199269

About the author

Egbert Jan van Bel started as a database marketer during the 1980s, introducing software to market leadership in Europe. He started his own company in 1989, helping businesses with customer-centric marketing. He has written six books on aspects of marketing, CRM, and communications. Ed Sander has been a database marketing, online marketing, and CRM marketing specialist in a wide variety of industries. He has published in various trade journals and has been a guest lecturer in a broad range of venues. Alan Weber is president of the Data to Strategy Group, a firm specializing in using a company's existing customer data to drive their marketing strategy. He is author of Data-Driven Business Models (Racom) and co-author of Desktop Database Marketing (NTC). His articles have been published in various magazines. He teaches marketing at University of Missouri/Kansas City and the University of Kansas, and he has trained direct marketers across North and South America.
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Follow That Customer!: The Event-Driven Marketing Handbook
Stock Photo: Cover May Be Different

Follow That Customer!: The Event-Driven Marketing Handbook

by van Bel, Egbert Jan; Sander, Ed; Weber, Alan

  • Used
  • Hardcover
Condition
Like New
Binding
Hardcover
ISBN 10 / ISBN 13
9781933199269 / 1933199261
Quantity Available
777
Seller
Fairfax Station, Virginia, United States
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
$26.99
$3.99 shipping to USA

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Description:
Racom Communications, 2010-07-29. Hardcover. Like New.
Item Price
$26.99
$3.99 shipping to USA
Follow That Customer!: The Event-Driven Marketing Handbook
Stock Photo: Cover May Be Different

Follow That Customer!: The Event-Driven Marketing Handbook

by van Bel, Egbert Jan; Sander, Ed; Weber, Alan

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9781933199269 / 1933199261
Quantity Available
777
Seller
Fairfax Station, Virginia, United States
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
$33.52
$3.99 shipping to USA

Show Details

Description:
Racom Communications, 2010-07-29. Hardcover. New.
Item Price
$33.52
$3.99 shipping to USA