Brand Sense
Build Powerful Brands Through Touch, Taste, Smell, Sight, And Sound
by Philip Kotler
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Editions of Brand Sense
 |
ISBN |
Binding/Format Hardcover |
Publisher Free Pr |
Date 2005 |
Price $6.95 |
 New |
Publisher Notes
Draws on a large-scale study of how the five senses impact brand creation to outline the author's six-step program for twenty-first-century sensory branding, citing the examples of such companies as Cadillac, Disney, and Louis Vuitton to explain how to establish an effective marketing approach. By the author of BRANDchild.
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