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Internet Marketing & e-Commerce
by Ward Hanson; Kirthi Kalyanam
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Available editions of Internet Marketing & e-Commerce
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9780538875738,
Hardcover,
Thomson Learning,
1999
Other copies of 9780538875738 |
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9780324043877,
Hardcover,
Thomson Learning,
1998
Other copies of 9780324043877 |
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9780324074772,
Hardcover,
South-Western Pub,
2006
Other copies of 9780324074772 |
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Publisher Notes
INTERNET MARKETING & E-COMMERCE, 2e, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing. The new edition continues to show how the Internet is creating value for customers and profits for companies, and, most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy. Reflecting the lessons of the last few years, INTERNET MARKETING & E-COMMERCE looks at Internet marketing as from the view of large companies, small business, and online startups.
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