Kellogg On Branding
The Marketing Faculty Of The Kellogg School Of Management
by Alice M. Tybout
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Editions of Kellogg On Branding
 |
ISBN |
Binding/Format Hardcover |
Publisher John Wiley & Sons Inc |
Date 2005 |
Price $19.99 |
 Very Good |
Publisher Notes
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:
Media Reviews
"…rich in stories…rich in insights" (The Economist, 26th November 2005)
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