La Caida De La Publicidad Y El Auge De Las Relaciones Publicas
by Al Ries; Laura Ries
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Editions of La Caida De La Publicidad Y El Auge De Las Relaciones Publicas
 |
ISBN |
Binding/Format Hardcover |
Publisher Empresa Activa |
Date 2003 |
Price $72.00 |
 Very Good |
Publisher Notes
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build. (Business & Finance)
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