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La Caida De La Publicidad Y El Auge De Las Relaciones Publicas

by Al Ries; Laura Ries


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Available editions of La Caida De La Publicidad Y El Auge De Las Relaciones Publicas

9788495787354 9788495787354, Hardcover, Empresa Activa, 2003

$72.00 (Very Good )

Other copies of 9788495787354
   

Publisher Notes

Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build. (Business & Finance)

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