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Lead Us into Temptation
The Triumph of American Materialism
by James B. Twitchell
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This critique of marketing and advertising chronicles America's preoccupation with materialism. Arguing that marketing firms at the end of the '90s hold the same power as the Catholic Church did during the Renaissance, the author argues that celebrity spokespersons such as Michael Jordon act as marketing "priests," while television commercials serve as hagiographies.
Available editions of Lead Us into Temptation
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9780231115186,
Hardcover,
Columbia Univ Pr,
1999
Other copies of 9780231115186 |
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9780231115193,
Paperback,
Columbia Univ Pr,
2000
Other copies of 9780231115193 |
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Media Reviews
"Mr. Twitchell is strongest when he's making a case for the joy of shopping and explaining why it's fun..."
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Portions of book data copyright 1995-2009
Muze Inc. For personal non-commercial use only. All rights reserved. Some content for books is owned by Baker & Taylor, Inc. or its licensors and is subject to copyright and all other protections provided by applicable law.