Strategic Communication in HIV/Aids Epidemic
by Jane T. Bertrand; Neill McKee; Antje Becker-Benton; Benton Lee Becker
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Available editions of Strategic Communication in HIV/Aids Epidemic
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9780761932079,
Hardcover,
Sage Pubns Pvt Ltd,
2004
Other copies of 9780761932079 |
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9788178293257,
Paperback,
Sage Publications,
2004
Other copies of 9788178293257 |
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9788178293240,
Hardcover,
Sage Publications,
2004
Other copies of 9788178293240 |
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9780761932086,
Paperback,
Sage Pubns Pvt Ltd,
2004
Other copies of 9780761932086 |
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Publisher Notes
This book promotes the use of strategic communication to fight against the HIV//AIDS epidemic. Focusing on strategic communication for positive and measurable behaviour change, the authors elaborate on a wide range of issues including: the importance of advocacy and community mobilization; comprehensive approaches to prevention and the use of communication in reducing stigma; communication programmes for a wide range of specific groups including intravenous drug users and refugees; the role of communication in support of clinical and social services; the care and support of vulnerable children; and selected communication approaches such as entertainment-education, telephone hotlines and digital communication.
Case studies are employed to illustrate the concepts and show how strategic communication has been used in different developing countries for training and in designing communication programmes.
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