The Origin Of Brands
How Product Evolution Creates Endless Possibilities For New Brands
by Al Ries; Laura Ries
Review this book!
No summary of this book is available at this time. Click here to contribute a summary of The Origin Of Brands.
Editions of The Origin Of Brands
 |
ISBN |
Binding/Format Paperback |
Publisher Harpercollins |
Date 2005 |
Price $4.40 |
 Used - Very Good |
Publisher Notes
An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends. By the authors of The 22 Immutable Laws of Branding.
Review this book!
