The Origin Of Brands
How Product Evolution Creates Endless Possibilities For New Brands
by Al Ries; Laura Ries
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Available editions of The Origin Of Brands
 |
9780060570156,
Paperback,
Harpercollins,
2005
Other copies of 9780060570156 |
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Publisher Notes
An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends. By the authors of The 22 Immutable Laws of Branding.
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