The Portable MBA in Economics
by Philip K. Y. Young; John J. McAuley
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Editions of The Portable MBA in Economics
 |
ISBN |
Binding/Format Hardcover |
Publisher John Wiley & Sons Inc |
Date 1994 |
Price $6.81 |
 Used - Good |
Publisher Notes
This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.
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