What Clients Love
A Field Guide to Growing Your Business
by Harry Beckwith
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Beckwith, author of SELLING THE INVISIBLE, offers up marketing principles geared to attracting and retaining clients. Composed of mini-lectures focusing on basic principles, WHAT CLIENTS LOVE backs up its axiomatic advice with examples drawn from some of the most successful marketing campaigns of late.
Editions of What Clients Love
 |
ISBN |
Binding/Format Compact Disc |
Publisher Hachette Audio |
Date 2003 |
Price $21.16 |
 Brand New |
 |
ISBN |
Binding/Format Digital |
Publisher Time Warner Audiobooks |
Date |
Price None Available |
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 |
ISBN |
Binding/Format Hardcover |
Publisher Business Plus |
Date 2003 |
Price $1.00 |
Good |
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ISBN |
Binding/Format Paperback |
Publisher Business Plus |
Date 2010 |
Price None Available |
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 |
ISBN |
Binding/Format Audio Cassette |
Publisher Hachette Audio |
Date 2002 |
Price $9.99 |
Very good |
Publisher Notes
A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.
Media Reviews
"Pocket-sized and packed with nuggets of wisdom, this is a rare winner in a glutted field."
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