Books by Jack Trout

The 22 Immutable Laws of Marketing can mean the difference between success or failure for your product or company. Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success. With sparkling clarity and brilliant insight, The 22 Immutable Laws of Marketing shows how to play by the rules and become a winner in your field.

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes.

Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and containing a step-by-step procedure for a marketing campaign.

"Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand."-David Ogilvy

A compelling fable that distills the essence of genius marketing strategies

A leading authority on the art of marketing introduces a series of simple, powerful, and effective marketing strategies and principles that readers can use to create the best options for a campaign that is designed to meet the timing of the market and be most likely to stick in the minds of one's target audience.

From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek

Positioning, which has sold 400,000 copies in English, has defined marketing since it was published 15 years ago. Jack Trout, coauthor of this classic book, has taken positioning to the next level--in a path-breaking volume that is the marketing treatise for the next decade. He demonstrates what it takes to keep companies moving onward and upward.

Packed with keen insight, penetrating analysis, and irreverent advice, The New Positioning delivers hundreds of examples, anecdotes, and case studies on computers, oil companies, television shows, soft ice cream, even political candidates.

"One of the most important communication books I've ever read. I highly recommend it!"
­­Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager

Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today’s ever-changing business climate: “Keep It Simple.” In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand. Through case studies and interviews with successful executives, he shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive.

The best-selling coauthor of Positioning explains how marketers can evolve the original positioning of their products, brands and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.