Columbus, OH: Merrill Publishing Company, 1989. Book: Good. Minor wear, considerable highlighting and underlining. No jacket. 399 pages, binding tight. "This text is designed to acquaint students with the fundamental issues and approaches related to today's new product challenges. It can also serve as a useful supplementary text in introductory marketing courses, offering substance and depth on a vital and fascinating topic...". First Edition. Hard Cover. Good/No Jacket. 8vo - over 7¾" - 9¾" tall. New Product Management. (more information)

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Sage Publications, Inc. PAPERBACK. 0803916183 . Good. (more information)

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