John Wiley & Sons Inc. 03/01/1999. Illustrated. 248 pgs. This fast-paced colorful history of Silicon Valley's start-ups examines how the success of their unconventional management techniques altered the way many traditional companies do business. Originally published at $24.95 You save 96% off the cover price!

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Harpercollins. 06/01/1999. 358 pgs. In his engaging investigation, Kaplan paints a vivid portrait of Silicon Valley's culture, detailing extravagant theme parties, humorous zoning conflicts, and classes that teach seventh graders how to budget with astronomical resources. Through numerous insider interviews, he highlights the idiosyncrasies and financial excesses of the Valley's major players. Originally published at $27.00 You save 96% off the cover price!

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Amacom Books. 01/01/2002. 226 pgs. Originally published at $24.95 You save 94% off the cover price!

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Penguin USA. 09/08/2005. 311 pgs. In this tech-savvy corporate history, business journalist John Battelle reveals the secrets behind the phenomenally successful company Google, whose search engines are the gold standard for Internet users, and whose billionaire-generating stock has made Wall Street almost forget the now-old dotcom crash. Through interviews with, among others, co-founders Sergey Brin and Larry Page, Battelle describes the entrepreneurial vision, technical magic, and marketing strategies that drove the phenomenon to the top, placing his story within the larger context of the competitively hot mix of smart and aggressive people working toward the same goal, all rivals and sometimes partners. Most importantly, Battelle explains clearly how search engines work. Google has changed the way people look things up, it has certainly changed business, and its name has entered the common parlance as a much-used active verb. Originally published at $25.95 You save 92% off the cover price!

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Simon & Schuster. 05/06/2006. 306 pgs. Originally published at $26.00 You save 96% off the cover price!

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Natl Book Network. 04/30/2006. 111 pgs. Originally published at $18.95 You save 93% off the cover price!

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Simon & Schuster. 10/15/2006. 284 pgs. In this study of yet another revolutionary product/invention from Apple, Newsweek writer Steven Levy tells how the iPod came to be, and how it is impacting American cultural life and business. With unprecedented access to Apple and its staff, Levy tells the story of the business and design decisions that went into the iPod, and why it broke out of the pack to lead the way over other MP3 players. He tells how Steve Jobs negotiated with the music companies for the iTunes Store, and how old technologies and entrenched ways of delivering entertainment content are falling by the wayside. The iPod opens up entirely new areas of entertainment, with profits for the corporations and pleasure for the consumer. Originally published at $25.00 You save 92% off the cover price!

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