(N.p): American Type Founders Company, 1905. 17 cm x 10.2 cm, stapled brown card covers, pp. ; Bradley designed the layout and text of this booklet on advertising display. Tipped in are two small printed items, one a menu, the other "The Home Beautiful". Previous owner's name neatly written inside front cover, else very good condition. Scarce. See Bambace A65.
From the text: "The craze for first impressions of first editions, and first issues of first impressions of first editions, and first states of first impressions of first editions, has occasionally resulted in speculation and bibliographical absurdity among collectors and dealers.... Any minor change made in the course of the original printing is immediately seized on as constituting an 'issue.' A trial binding used for perhaps twenty copies of salesmen's samples becomes a rare 'first issue.'" ...
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