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Managing Brand Equity: Capitalizing on the Value of a Brand Name

Managing Brand Equity: Capitalizing on the Value of a Brand Name

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Managing Brand Equity: Capitalizing on the Value of a Brand Name

by Aaker, David A

  • New
  • Hardcover
  • Signed
Condition
New/New
ISBN 10
0029001013
ISBN 13
9780029001011
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Harwich Port, Massachusetts, United States
Item Price
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About This Item

New York: Free Press, 1991. Book. New. Hardcover. Signed by Author(s). Reprint. 8vo. New York: Free Press, 1991. Reprint. SIGNED BY AUTHOR inside front board. 8vo. Hard cover binding, 299 pp. New in new dust jacket, protected with an archival-quality mylar cover..

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Details

Bookseller
Rose's Books, IOBA US (US)
Bookseller's Inventory #
017325
Title
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Author
Aaker, David A
Format/Binding
Hardcover
Book Condition
New New
Jacket Condition
New
Edition
Reprint
ISBN 10
0029001013
ISBN 13
9780029001011
Publisher
Free Press
Place of Publication
New York
Date Published
1991
Size
8vo

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Rose's Books, IOBA

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About the Seller

Rose's Books, IOBA

Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Biblio member since 2006
Harwich Port, Massachusetts

About Rose's Books, IOBA

Rose's Books is an Internet-only rare and used book service, located on Cape Cod, Massachusetts. We publish and distribute scholarly imprints by Clock & Rose Press.

Glossary

Some terminology that may be used in this description includes:

Reprint
Any printing of a book which follows the original edition. By definition, a reprint is not a first edition.
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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