0 items in cart
|
Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edgeby Geoffrey A. Moore
Bookseller Information
Bibliographic Details
Book DescriptionCollins, 1995-10-25. Very Good. Hardcover. Very Good/2006-10-23. Cloth spine hardcover with dust jacket, Copr. 1995, First Edition. Inside the Tornado reaches out to companies beyond high-tech who are in technology-enabled or leveraged businesses, where the same market dynamics apply: publishing and broadcasting, banking and finance, healthcare, as well as entertainment, retail, where market forces are driving rapid innovation and new leaders are appearing overnight.(From book description.) Book is in excellent condition; all pages are clean, binding is tight, dust jacket is glossy. Media Reviews"'Inside The Tornado' is a must-read for start-up cowboys with delusions of Pixar grandeur, as well as aww-just-one-more-button developers and their reengineer-till-ya-puke overlords in the nice offices upstairs. Moore makes it fun to learn why you're zapping aliens with a Sega control pad instead of one from 3DO." -- Chris Clark, Wired Publisher NotesIn this title the author provides high-tech companies and entrepreneurs with crucial insights into how to adjust strategies within the tornado phase of market development, and how to target opportunities before the competition does. In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets. Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hypergrowth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership. Other Recommended Books
|
Find more booksBooks by Geoffrey A._MooreMore copies of Inside the Tornado Books from Home Business Publications Save on shipping! Learn how Biblio.com can save you money on shipping! 
|
(US)
