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The Cluetrain Manifesto: The End of Business As Usualby Christopher Locke; Rick Levine; Doc Searls; Christopher Locke
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Book DescriptionPerseus Books Group, 2000-02. Hardcover. Like New. First printing with full number line. Binding is tight and square. No names, no marks, no stickers. Satisfaction fully guaranteed. Ships immediately. Book summaryThis self-described wake-up call to American corporations began as a list of 95 theses posted online. The book exhorts corporations to take heed of the possibilities for structural change that the internet has made possible, including non-hierarchized companies, interactive management and marketing, and free and casual information flow. The authors claim that companies who fail to speak to their markets "in a human voice" and who don't relax their corporate structure to enable a freer exchange of ideas will stagnate and fail.Media Reviews"THE CLUETRAIN MANIFESTO is unique...in its refreshingly humanist orientation. Whereas many books attempt to analyze Internet phenomena in economic or cybernetic terms, the authors of THE CLUETRAIN MANIFESTO take an unabashedly narrative approach....[I]n a debate where the Internet economy is traditionally explicated in terms of 'value chains' and 'vertical integration,' this is a delightfully orthogonal point of view. Classicists and anthropologists have long declared storytelling the main event in human culture, but seldom has it been advanced as an issue of such immediate economic urgency. But the most striking feature of this book is its sheer exuberance. This isn't so much a scholarly, constructed, fussed-over opus as much as a collection of related broadsides colluding in a rollicking, tag-team pummel-fest of the (until recently) powers-that-be--or a giddy, extended riff on the end of an ice age." -- Thomas Scoville, Salon "Like most polemics, THE CLUETRAIN MANIFESTO has its limitations....Some of the ideas, while provocative, are nonsense....But for every wacky idea, there are 10 good, thought-provoking ones....If you are a raving radical about the Internet, you'll find the authors to be kindred spirits. Even if you’re not, the book provokes new ways of thinking about business. It may even turn you into one of those radicals." -- Eric Nee, Context Publisher NotesLists ninety-five ideas about customer-business interactions over the Internet, and explains how businesses must adjust. Other Recommended Books
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