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Blueprint for Franchising a Business by Gregory Steven S.; Matusky - Used Books - Hardcover - from Callaghan Books South and Biblio.com
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Blueprint for Franchising a Business

by Raab, Steven S.; Matusky, Gregory

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Bibliographic Details

  • Format: Hardcover
  • Book condition: Very Fine
  • Jacket condition: Very Fine
  • Edition: 2d
  • Binding: Hardcover
  • ISBN 10: 0471856177
  • ISBN 13: 9780471856177
  • Publisher: John Wiley & Sons Inc
  • Place: Somerset, New Jersey, U.S.A.
  • Date published: 1987
  • Pages: 244
  • Size: 6.75 x 9.25 x 1 inches
  • Weight: 1.25 pounds
  • Subjects: BUSINESS & ECONOMICS / General;

Book Description

Somerset, New Jersey, U.S.A.: John Wiley & Sons Inc, 1987. (2d) Large book, smooth dark blue boards, bright gilt lettering on spine, 244 pages. DJ glossy dark blue beneath mylar with measurements in background, front and spine, pale yellow back with praise from CEOs. DJ and book, both Very Fine.. 2d. Hard Cover. Very Fine/Very Fine.



Publisher Notes


Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise.



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