DATA WAREHOUSING The Route to Mass Customisation

by Sean Kelly

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Description

John Wiley & Sons. New with no dust jacket. 1994. Hardcover. 0471950823 . Book is new and in pristine condition. Pristine gilt lettering on spine and front cover. ; 9.5 x 0.75 x 6.5 Inches; 202 pages; This book is intended for information systems professionals and business users of information systems alike. The purpose in writing the book is to analyse the role of information technology as a driver of corporate strategy formulation ; to specifically address the history and relative failure of existing information systems to deliver real decision support capabilities; to examine the technological and architectural options which are available to remedy these deficiencies; to introduce and explain the concept of the 'data warehouse' and to explore the political, design and technological obstacles which may obtain in the task of transforming this concept into a reality. .