Iacocca An Autobiography

by Lee Iacocca with William Novak

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Description

New York: Bantam, 1984. former owner's name marked through on ffep, lightly rubbed, else clean bright & tight - dj clipped, lightly rubbed w/ slight edge wear - in mylar cover. ISBN: 0553050672. Twenty-seventh Printing. Cloth Backed Boards. Very Good/Very Good. Illus. by B&W Photos. 8vo - over 7¾" - 9¾" tall. Biography ; Lee Iacocca ; Chrysler Corporation, Automobile Industry.

Book summary

In this 1984 business best seller, Lee Iacocca recounts his rise to the top of the Ford Corporation. The proud son of immigrants, he is proud also of his decision to market the Ford Mustang, which was a stunning success. Iacocca is a staunch advocate of the American auto industry as well as a critic of what he sees as bad business practices, and he takes a few shots at founder Henry Ford's leadership style. Iacocca tells of being unceremoniously dismissed from his presidency at Ford (by Henry Ford II), and of being hired by its rival, the Chrysler Corporation--an ailing company which he quickly resuscitated. Lee Iacocca became something of a popular hero after appearing as a plain-talking spokesperson in television commercials, and he brings those same qualities to IACOCCA.