JELL-O: OF WHAT & HOW MADE

Price: $15.50

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Description

Le Roy, N.Y.:: Genesee Pure Foods Co.,, ca. 1922.. 7x12.25-inch sheet folded into 8pp. of 6.125x3.5 inches; condition good.. With color + b&w photos of the factory; packing machinery; fruit flavor sources; how they are used; etc. Extolls caloric, metabolic, food values of gelatin, & of Jell-o, made with `purest vegetable colors...true fruit flavors.' Describes ingredients in Jell-o; where obtained; how processed; lauds therapeutic value as a pre-surgery food; etc. ||| 1899--Genesee Pure Food Co. bought dormant Jell-o business, name, & formulas for $450; first-rate marketing & salesmanship made it a huge success. 1923--Genesee Pure Food re-named Jell-o Company. 1925--Jell-o merged with Postum Cereal Co. to become (1929) General Foods (later, a Kraft Foods Div. of Philip Morris Tobacco). ||| `Purest vegetable colors...true fruit flavors' were replaced by cheaper artificial colors & flavors--& quietly substituted.