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Second Curveby Ian Morrison
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Book DescriptionBallantine Books. Used - Good. 100% Money Back Guarantee. Shipped daily. Over one million satisfied book lovers read with Experienced Books. 1997. Softcover. Good condition, showing modest signs of wear. Media Reviews"Ian Morrison provides the reader with astonishing information on the dramatic changes taking place." -- Soren Gyll, Wall Street Journal "For any business person, this book is a must." Publisher Notes"A REAL EYE OPENER . . . THE FUTURE IS GROWTH AND THAT GROWTH IS ON THE SECOND CURVE."--George Harvey, Chairman, President, and CEO Pitney Bowes, Inc. In The Second Curve, Ian Morrison creates a revolutionary new business model that can be used no matter what the market upheaval. His theory is deceptively simple: you must ride the first curve--a company's traditional business carried out in a familiar corporate climate--to the all-important second curve. The second curve is the future--the new technologies, new consumers, and new markets that companies must command to survive and thrive. In the many companies Morrison profiles, leaders have learned to master both the first and second curves, to anticipate the rate and pace of change, to know when and how to jump from the first curve to the second, and whether and when to play both. This book sets forth all the crucial strategies and explains how businesses can apply them to rapidly changing situations."In a highly readable manner, Ian Morrison has pinpointed the key strategic problems facing our company and many others. His broad-ranging examples and insightful analyses are relevant throughout our organization."--Peter Bury, President and CEO Cable and Wireless Innovations, Inc."This is a book for anyone trying to figure out how to make money on the Internet, what country to invest in, or how to earn profits beyond the next fiscal year."--World Business Every few years, business leaders are exhorted to master change and are given tools to do it: Search for excellence. Reengineer your corporation. Learn the discipline of market leaders. Downsize. Maximize. But unless you're prepared, massive changes in the marketplace can erode the company you've built. In The Second Curve, Ian Morrison creates a revolutionary new business model that can be used no matter what the market upheaval. His theory is deceptively simple: You must ride the first curve - a company's traditional business carried out in a familiar corporate climate - to the all-important second curve. The second curve is the future - of new technologies, new consumers, and new markets that will combine to bring about a sweeping and irrevocable alteration in the way every business must organize and function. Ian Morrison draws on his own pathbreaking work as a consultant to business giants, from SmithKline Beecham to Pitney Bowes, to explore how the two-curve concept works in the real world. He analyzes a wide spectrum of business triumphs and turnarounds, among them how Volvo jumped on the second curve by boosting itself into global markets in both car and truck sales; how Netscape capitalized on the untapped power of the World Wide Web with its stunningly successful browser software, Navigator; how Hongkong Telecom is shaping the second curve with its trials of movie delivery service over fiber optics to homes. At these and many other companies Morrison profiles, leaders have learned to master both the first and second curves, to anticipate the rate and pace of change, to know when and how to jump from the first curve to the second, and whether and when to play both. This booksets forth all the crucial strategies and explains how businesses can apply them to rapidly changing situations. Other Recommended Books
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