Shamelss Exploitation in Pursuit of the Common Good by Paul and A.E. Hotchner Newman - First Edition, 1st Printing - 2003 - from after-words bookstore and Biblio.com

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Book summary

In alternating voices, Paul Newman and his friend and co-founder A.E. Hotchner write about Newman's Own, the company they launched in the early 1980s to sell salad dressing in order to make money for charity. What began as a lark became an unexpected success, a corporation that has contributed millions of dollars of its profits to the environment, education, medical research, and other worthy projects, including their celebrated "Hole in the Wall Gang" camps for very sick children--which they write about extensively, and movingly. Ignoring the advice of marketing experts, the founders took an irreverent, playful approach, relying on common sense, instinct, and the good-natured exploitation of Newman's image to promote the company's products.

Shamelss Exploitation in Pursuit of the Common Good

by Newman, Paul and A.E. Hotchner

First Edition, 1st Printing

Price: $12.10
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Book description: New York, NY: Nan A. Talese, 2003. A nice reading copy. Pages are clean and bright. Binding is tight. Book and jacket show some shelfwear.. First Edition, 1st Printing. Hard Cover. Good +/Good.

Bookseller: after-words bookstore (US)
Bookseller Inventory #: 47095
Format/binding: Hardcover
Book condition: Good +
Jacket condition: Good
Edition: First Edition, 1st Printing
Binding: Hardcover
ISBN 10: 0385508026
ISBN 13: 9780385508025
Publisher: Nan A. Talese
Place: New York, NY
Date published: 2003
Pages: 253
Size: 6.25 x 8.5 x 1.5 inches
Weight: 0.95 pounds
Keywords: BUSINESS NEWMAN'S OWN PHILANTHROPY
Subjects: BIOGRAPHY & AUTOBIOGRAPHY / General; BUSINESS & ECONOMICS / General; PERFORMING ARTS / Film & Video / General;

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