Advertising

by Frey, Albert Wesley

Second Edition

[30 Day Return Guarantee] Price: $6.99

Book Description

New York, New York, U.S.A.: The Ronald Press Company, 1953. "This is a book about the how and the why of advertising-the policies and procedures thatmake mass selling not only possible but profitable. Those who have made it their career know that advertising requires both a sound business sense and a proper combination of creative ability and technical knowledge." This book has 756 pages and is illustrated throughout.. Second Edition. Cloth. Good/No Jacket. 8vo - over 7¾" - 9¾" tall. Advertising, Marketing, Layout, Copywriting, Radio, Television, Newspapers, Magazines.

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