Strategic Marketing for the Digital Age

by Bishop, William

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Lincolnwood, Illinois: NTC Business Books, 1998. "STRATEGIC MARKETING FOR THE DIGITAL AGE shows you how to build a digital marketing strategy, develop a plan, and execute it profitably. One of the world's leading marketing experts, Bill bishop, gives you a practical, step-by-step model for developing an effective marketing program using digital and online technology." This book has 252 pages.. ISBN: 0-8442-3441-9. First Edition. Hard Cover. Fine/Fine. 8vo - over 7¾" - 9¾" tall. INTERNET MARKETING.