Handbook of Political Communication Research

by Kaid, Lynda Lee, Editor

[30 Day Return Guarantee] Price: $39.95

Book Description

This anthology provides numerous scholarly articles on political communication theory. Contributions represent research from various fields, including communication, political science, journalism, and marketing.

Each chapter provides major lines of research, theory, and finds for a specific concern. Chapters are organized into sections covering:

• The theoretical background, history, structure, and diversity of political communication.
• Messages that predominate in political communication, from classical, rhetorical modes to political advertising and debates.
• News media coverage of politics, political issues, and political institutions.
• Public opinion and the audiences of political communication.
• European and Asian perspectives on political communication.
• Trends in political communication study, including the Internet.

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