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Building A Mail Order Business, a Complete Manual for Success Third Edition

by Cohen, William A

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Bibliographic Details

  • Edition: 3rd Edition
  • Binding: Hardcover
  • ISBN 10: 0471520829
  • ISBN 13: 9780471520825
  • Publisher: John Wiley & Sons Inc
  • Date published: 1991
  • Size: 6.5 x 9.25 x 1.75 inches
  • Weight: 2.15 pounds

Book Description

Third Edition No Jacket Hard Cover 8vo - over 7¾" - 9¾" tall Etobicoke, ON, Canada: John Wiley & Sons Canada, Limited, 1991 ISBN: 0471520829 .



Publisher Notes


Covers professional ethics, product selection, advertising, marketing plans, direct mail, telemarketing, ad copy, catalogs, and record keeping.



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