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Cute, Quaint, Hungry And Romantic: The Aesthetics Of Consumerismby Harris, Daniel
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DescriptionDa Capo Press. PAPERBACK. 0306810476 No annotation, underlining, or highlighting found inside. . Very Good. |
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Book summaryIn this examination of American cultural relics, such as Absolute Vodka ads, fast food items, and TV sitcoms, author Daniel Harris illustrates the relationship between consumers and the advertising world. In doing so, he reveals the psychology of consumers, highlighting their unconscious motivations for purchasing specific products. Similar books from this booksellerFrom this bookseller's Business::Marketing catalog.
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