Book summary

A peddler of snake oil in West Texas becomes famous and wealthy through the power of his personality.

Media reviews

"[A] good story, if a touch improbable, with all the right elements in place: the rise and fall of that quintessential American hero, the salesman; the ending of Hollywood's golden age; the birth of broadcasting. It is material in which Mr. Bauer justifiably delights and, when he is at his best, is more than a match for....On the whole..., 'The Very Air' contains enough life and substance to make most readers forget about its flaws. If Luther is not quite a completely realized character, his empire is still fascinating. And [this] is often a very funny book."