Public relations concepts, practice and critique

by L'Etang, Jacquie

Price: $65.00
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Book description: Sage Publications, 2008. Hardbound. New Book. Hardbound. L'Etang has taken on the difficult chore of defining public relations, its scope, and the nuts and bolts of the work it entails. Fortunately, her approach resembles that of newspaper editors from years past when training new reporters: tell readers what you're going to tell them, tell them, then tell them what you told them. Intended for undergraduate and postgraduate students, it is, as she states, "...a textbook with a twist!" Its two objectives are to introduce the primary concepts in public relations from a variety of interdisciplinary sources, and to encourage critical thinking. To stimulate that critical thinking, she frequently asks readers questions about their own perceptions as well as questions about the topics at hand. The technique works well coupled with the book's progression from basic to more complex concepts as it encourages readers to continually sharpen their critical and analytical thinking skills. (©2008 Book News, Inc., Portland, OR)

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