The Long Tail: Why the Future of Business is Selling Less of More

by Anderson, Chris

[30 Day Return Guarantee] Price: $22.45 You save: $2.50 (10%)

Ask bookseller a question Review this book E-mail to a friend Shipping rates & speeds

Description

Hyperion. Hardcover. 1401302378 We sell only brand new merchandise! . New.

Book summary

In THE LONG TAIL, business journalist Chris Anderson examines the revolution in the online world, identifying key trends that affect the way people sell and shop. THE LONG TAIL is an expansion and a rethinking of Anderson’s widely circulated 2004 Wired magazine article in which he highlighted the importance of niche markets in the new economy; his ideas are grounded in economics, mathematics, distribution curves, and marketing. Using graphs, Anderson illustrates the phrase "the long tail," which refers to products that, in the old economy, did not sell in large quantities, and thus did not merit space on the very limited shelves of brick-and-mortar stores; the blockbusters, or "hits," which made profits and were restocked, fall into the "short head" of the graph. Anderson explains how and why, using virtual inventories, e-commerce sites can exploit the "long tail," by recognizing niches--small pockets of high interest--since, as he says in his subtitle, selling less of more things can be profitable. Anderson shows this to be true by means of examples drawn from the fast-evolving music and entertainment sectors.

Other Recommended Books

Ebay Business All-in-one Desk Reference For Dummies Marsha Collier

E-Marketing Raymond Frost, Judy Strauss

Call to Action Bryan Eisenberg, Jeffrey Eisenberg