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The End of Detroit: How the Big Three Lost Their Grip on the American Car Marketby Micheline Maynard
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DescriptionDoubleday Business. Used - Acceptable. 1st Edition.ACCEPTABLE with noted wear to cover and pages. Binding intact. We offer a no hassle guarantee on all our items. Orders are generally shipped no later than next business day. We offer a no hassle guarantee on all our items. Book summaryIn THE END OF DETROIT, the author argues that U.S. manufacturers missed a critical chance in the 1990s to win back the market for American-made cars. American manufacturers left themselves vulnerable to outpacing by foreign carmakers, she asserts, by putting too much emphasis on the high-profit SUV and truck markets. She also discusses the greater innovation and superior strategies that helped these foreign interests take the lead. |
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