How Hits Happen: Forecasting Predictability in a Chaotic Marketplace

by Winslow Farrell

List price: $24.00 [30 Day Return Guarantee] Price: $1.00 You save: $23.00 (96%)

Ask bookseller a question Review this book E-mail to a friend Shipping rates & speeds

Description

Collins. Used - Good. Published: . Hardcover. Dust jacket: Good. 100% Satisfaction Guaranteed! Good condition, showing modest signs of wear. BINDING IS HARDCOVER; Minor small bends/tears to edges of dust jacket. Some rubbing on cover.

Book summary

Farrell encourages managers to craft business successes by studying behavior patterns in simulated environments. By applying the science of complexity--the study of the behavior of artificial systems that are created to mimic natural systems--managers can better understand the principles that drive consumer demand.