Book summary

In this 1984 business best seller, Lee Iacocca recounts his rise to the top of the Ford Corporation. The proud son of immigrants, he is proud also of his decision to market the Ford Mustang, which was a stunning success. Iacocca is a staunch advocate of the American auto industry as well as a critic of what he sees as bad business practices, and he takes a few shots at founder Henry Ford's leadership style. Iacocca tells of being unceremoniously dismissed from his presidency at Ford (by Henry Ford II), and of being hired by its rival, the Chrysler Corporation--an ailing company which he quickly resuscitated. Lee Iacocca became something of a popular hero after appearing as a plain-talking spokesperson in television commercials, and he brings those same qualities to IACOCCA.

IACOCCA An Autobiography

by Iacocca, Lee with Novak, William

Price: $6.00
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Book desription: Bantam Books 1984. /Dust Jacket Included. 1984. Hardcover. 0553050672 ISBN: 0553050672 This hardback is a third printing. The dustjacket has several tears. Minor wear on edges, corners are sharp. There is some sticker residue inside. No alien writing inside. Good binding. .

Bookseller: Spencer Agency (US)
Bookseller Inventory #: 01027
Format/binding: Hardcover
Book condition: /Dust Jacket Included
Binding: Hardcover
ISBN 10: 0553050672
ISBN 13: 9780553050677
Publisher: Bantam Books 1984
Date published: 1984
Dewey: 338.7/6292/0924 B
Keywords: IACOCCA, AUTOBIOGRAPHY, FORD, CHRYSLER, 0553050672
Subjects: BIOGRAPHY & AUTOBIOGRAPHY / General;

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