Book summary

In this 1984 business best seller, Lee Iacocca recounts his rise to the top of the Ford Corporation. The proud son of immigrants, he is proud also of his decision to market the Ford Mustang, which was a stunning success. Iacocca is a staunch advocate of the American auto industry as well as a critic of what he sees as bad business practices, and he takes a few shots at founder Henry Ford's leadership style. Iacocca tells of being unceremoniously dismissed from his presidency at Ford (by Henry Ford II), and of being hired by its rival, the Chrysler Corporation--an ailing company which he quickly resuscitated. Lee Iacocca became something of a popular hero after appearing as a plain-talking spokesperson in television commercials, and he brings those same qualities to IACOCCA.

IACOCCA An Autobiogrphy

by Iacocca, Lee with Novak, William

F

Price: $15.00
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Book description: Bantam Books 1984. F. 0553050672 ISBN: 0553050672 This is a First Edition printing. It is in exceptional condition. Only flaw is a former owner's nameplate glued inside. Very light shelf wear to corners and edges. Pages are bright and clean. .

Bookseller: Spencer Agency (US)
Bookseller Inventory #: 03205
Edition: F
Binding: Hardcover
ISBN 10: 0553050672
ISBN 13: 9780553050677
Publisher: Bantam Books 1984
Date published: 1984
Dewey: 338.7/6292/0924 B
Keywords: IACOCCA, AUTOBIOGRPHY, 0553050672, AUTOBIOGRAPHY
Subjects: BIOGRAPHY & AUTOBIOGRAPHY / General;

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