Jamming: The Art and Discipline of Business Creativity

by John J. Kao

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Harpercollins. Used - Good. GOOD with average wear to cover, pages and binding. We ship quickly and work hard to earn your confidence. Orders are generally shipped no later than next business day. We offer a no hassle guarantee on all our items.

Book summary

In this title the author, who has taught creativity and entrepreneurship at Harvard Business School for many years, offers an approach that demystifies a topic traditionally confounding to businesspeople everywhere. He begins by showing how creativity has a vocabulary and a grammar. It is a process, and because of that can be observed, analyzed, understood, replicated, taught, and managed. He reveals how managers can stimulate creativity in their employees by freeing them of preconceptions, engaging their interest, and then guiding them toward a goal.