Trading Up: The New American Luxury

by Silverstein, Michael; Fiske, Neil

[30 Day Return Guarantee] Price: $6.97 You save: $19.98 (74%)

Ask bookseller a question Review this book E-mail to a friend Shipping rates & speeds

Description

Portfolio Hardcover. Hardcover. 1591840139 Author signed copy! New and unused copy with slight shelf wear. Looks like an interesting title! We ship daily, provide personalized customer service and want you to have a great experience purchasing from us. Thank you for your consideration. . New.

Book summary

Two retail consultants identified a trend---middle class Americans are choosing to purchase upmarket brand items and skimping on other purchases. In this book, the consultants explore the roots of this trend and the emotional factors behind making the choice to buy luxury goods. Many consumer anecdotes illustrating their theories are provided.

Other Recommended Books

Marketing Management Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche, John W. Mullins

Branded Alissa Quart

Contemporary Marketing 2005/With Infotrac David L. Kurtz, Louis E. Boone