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Contemporary Advertising & Promotion Workbook by Sandhusen, Richard
- Bookseller: Top Notch books
 (US)
- Seller Inventory #: 125198
- Format: Hardcover
- Book condition: Good
- Jacket condition: No Jacket
- Edition: Third Edition
- Binding: Hardcover
- ISBN 10: 0256065195
- ISBN 13: 9780256065190
- Publisher: McGraw-Hill Higher Education
- Place: Burr Ridge, IL, U.S.A.
- Date published: 1988
- Pages: 662
Description
Burr Ridge, IL, U.S.A.: McGraw-Hill Higher Education, 1988. The cover is scuffed, rubbed and bumped. Pages have highlighting and notes throughout. . Third Edition. Hard Cover. Good/No Jacket. 4to - over 9¾" - 12" tall.
jacket : Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps around the binding of a book
4to : Or quarto. A term used generally to describe the approximate size of a book, a book that is about 10" to 12" tall and roughly squarish in shape. The term is based on the size of paper traditionally used by book printers which has been folded and cut into 16 pages.
bumped : Indicates that the affected part of the book has been impacted in such a way so as to cause a flattening, indention, or light bending.
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