Holiday savings! Exclusive discounts on books, free shipping and more. Click here!

Cart 0 items

The New Influencers: A Marketer's Guide to the New Social Media by Paul Gillin - Textbook - Hardcover - from PapaMedia.com and Biblio.com

Note: Cover may not represent actual copy or condition available

Book summary

In this study of the phenomenon of blogs, or weblogs, a business journalist explains how and why marketing and PR professionals need to pay attention to and learn from bloggers, who are quickly becoming an important sector in the consumer world. Paul Gillin explains the conventions of blogging, including how bloggers differ from other product critics. And, for companies that are considering a blog of their own, he tells why and how they can promote good customer relations, along with some informed do's and don'ts.

The New Influencers: A Marketer's Guide to the New Social Media

by Paul Gillin

Price: $76.95
Shipping rates & speeds \| 30 Day Return Guarantee Ask bookseller a question \| Review this book \| E-mail to a friend

Book description: Hardcover. New. Brand New, Perfect Condition. May Ship From Overseas, Allow 30 Days Delivery Time.

Bookseller: PapaMedia.com (US)
Bookseller Inventory #: 1884956653
Format/binding: Hardcover
Book condition: New
Quantity available: 1
Binding: Hardcover
ISBN 10: 1884956653
ISBN 13: 9781884956652
Publisher: Quill Driver Books
Date published: 2007
Pages: 236
Size: 6.25 x 9.5 x 1 inches
Weight: 1.1 pounds

Bookseller Terms of Sale

If you are not completely satisfied with your order for any reason, you may return it in its original condition within 7 days of receipt (exception: software products cannot be returned once opened due to the license code being revealed). Once your return is received and processed, you would receive a refund back to your mode of payment. The amount you would receive would be equal to the full item price you paid, excluding any shipping charges. Please note that we may take upto 7 days after receiving back your order to process your return. Orders returned to us undeliverable as addressed will be treated as regular returns. If you would like to return your order, please contact us with your order number and your reason for return, and await return instructions from us before sending back your order.