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The Friction-Free Economy: Marketing Strategies for a Wired Worldby Lewis, T. G
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Book DescriptionNew York, New York, U.S.A.: Collins; 1st Edition, 1997 Hardcover. Sound, clean & nice copy, light edgewear. Jacket is bright & clean, light to moderate rubbing/edgewear, not price clipped.. Hard Cover. Good/Good. 8vo. Publisher NotesImagine a world where supply no longer equals demand. A world where a company craving greater market share gives away its most valuable product -- and generates millions of dollars. A world where the company that boasts the greatest chunk of consumer demand experiences even more demand; where the antagonistic relationship between buyer and seller has been replaced with a cooperative, knowledge-based exchange; where companies in every industry think like futurists, personalize products and services regardless of cost, target individuals rather than blanket the masses, and renovate old products instead of just creating new ones. Tech writer T.G. Lewis explores the phenomenon of Silicon Valley and its role as the incubator of innovative business models and strategies. Using market behavior in the software industry as a metaphor for the bigger picture, this book makes sense of a world growing increasingly digital and provides a series of guiding principles for creating business success for tomorrow. Other Recommended Books
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