The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

by Al Ries, Laura Ries

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Collins. Used - Very Good. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!

Bookseller: Better World Books (US)
Bookseller Inventory #: GRP3945088
Book condition: Used - Very Good
Binding: Paperback
ISBN 10: 0060570156
ISBN 13: 9780060570156
Publisher: Collins
Date published: 2005
Pages: 308
Size: 5.25 x 8.25 x 1 inches
LCCN: HD69.B7R538 2005
Dewey: 658.827
Weight: 0.48 pounds

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