Book summaryIn this comprehensive report, Forrester Research analysts highlight the myriad ways in which blogs, social networks and other community-based sites powerfully impact the marketplace with both business-to-consumer and business-to-business opportunities. Backed with extensive research, this practical guide also encourages business leaders who are new to using user-generated communication in their businesses to take small, manageable steps while increasing their comfort level with the practice. |
Groundswell: Winning in a World Transformed by Social Technologiesby Li, Charlene; Bernoff, Josh
Book description: Harvard Business School Press. Hardcover. 1422125009 Good condition. May have some markings & or shelfwear. All pages intact. Immediate shipping for all orders and FREE STANDARD DELIVERY on Domestic US Orders! International, APO, FPO and PO Box addresses accepted. All of our titles are exactly the same title as shown and are 100% Guaranteed! Used items may not include extras such as infotrac, CD or other web access codes. We recommend expedited shipping for faster delivery. Standard shipping may take up to 14 business days. . Good.
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