Book summaryIn this comprehensive report, Forrester Research analysts highlight the myriad ways in which blogs, social networks and other community-based sites powerfully impact the marketplace with both business-to-consumer and business-to-business opportunities. Backed with extensive research, this practical guide also encourages business leaders who are new to using user-generated communication in their businesses to take small, manageable steps while increasing their comfort level with the practice. |
Groundswell: Winning in a World Transformed by Social Technologiesby Li, Charlene, Bernoff, Josh
Book desription: Harvard Business Press, 25-Mar-2008. Hardcover. NEW. NO EXPEDITED SHIPPING! Before ordering please check the language in the product description. Brand new item. Over 6 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: P20091224114119S
Bookseller Terms of Sale30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged. |
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