The advertiser's pocketbook. A book of reference dealing with plans, copy, typography, illustration, mediums, management, and other details of advertising practice

by [ADVERTISING]

Price: $47.50
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Scranton, PA:: International Textbook Co.,, 1911. 16mo. xv, [1], 413, [3] pp., plus 16 pp. publ. ads. Over 100 illusts., type fonts. Tan cloth, gilt lettrng, VG copy. First edition, 2nd printing of this invaluable work on graphic arts and typography for advertising before World War I.

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