Book summary

In this study of the phenomenon of blogs, or weblogs, a business journalist explains how and why marketing and PR professionals need to pay attention to and learn from bloggers, who are quickly becoming an important sector in the consumer world. Paul Gillin explains the conventions of blogging, including how bloggers differ from other product critics. And, for companies that are considering a blog of their own, he tells why and how they can promote good customer relations, along with some informed do's and don'ts.