Quality management and strategic alliances in the mango supply chain from Costa Rica; an interdisciplinary approach for analyzing coordination, incentives and governance. (International chains and network series; v.3)

by Zúñiga-Arias, Guillermo E

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Wageningen Academic Publishers, 2007. Paperback. New Book. Paperback. Consumers are increasingly driving the market for agricultural commodities. Zú ñiga-Arias (International Centre for Political Economy and Sustainable Development, U. Nacional, Costa Rica) presents an empirical study of the mango supply chain in his country focusing on small- and large-scale producers, traders (including multinational exporters), and retailers. From an analysis linking consumers' perception of product quality with producers' quality management practices and marketing for local and international markets, he draws policy implications regarding the importance of strong partnerships between buyers and sellers. The book includes a flowchart of the mango supply chain and methodological notes. Distributed in the US by Enfield. (©2008 Book News, Inc., Portland, OR)

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