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Internet Applications in Euromarketing (Journal of Euromarketing, 2)

by Erdener Kaynak; Lynn R. Kahle

First Edition

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Bookseller: BiblioMarket (US)
Bookseller Inventory #: zz70023342
Format/binding: Paperback
Book condition: BRAND NEW SOFTCOVER
Quantity available: 1
Edition: First Edition
Binding: Paperback
ISBN 10: 0789020335
ISBN 13: 9780789020338
Publisher: CRC
Date published: 2003-01-28
Pages: 114
Size: 6.25 x 8.5 x 0.5 inches
LCCN: HF5415.1265.I56 2002
Dewey: 658.84
Weight: 0.44 pounds

Book Description

CRC, 2003-01-28. First Edition. Paperback. BRAND NEW SOFTCOVER. This book examines cutting-edge theory and practice on Internet marketing, delving deep into the latest research on the best ways to exploit this interactive advertising medium. Scholars from Europe and the United States examine essential facets of Internet use, both as a means of product promotion and as a facilitator of consumers' purchasing decisions. Internet Applications in Euromarketing will inform you about media effects, the influence of price, promotion, and format on click-through rates for banners, the Internet preferences of seniors, the advantages of online discussions over traditional focus groups, and more!