Theory Why: In Which the Boss Solves the Riddle of Quality

by Guaspari, John

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Description

New York: American Management Association, 1986. Hard Cover. Fine/Very Good. 0814458769 Unread copy with some shelf wear. 121 pages. Sequel to I Know It When I See It. Guaspari revisits Punctuation, Inc. and shoes how the concept of Quality must be uppermost in every aspect of an organization, from human resources to marketing and manufacturing. "We learn that unless you're striving for higher quality in order to deliver more value to your customer - and only to deliver more value to your customer - you will fail.

Book summary

This title shows the reader why quality is so important to every organization, and why real quality can only be achieved when everyone in the company works together towards that end.

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